rihannaCongratulations! Rihanna has been named by Puma as its women’s creative director today, 16 December 2014. The  multi-year deal which will start in January  2015 would involve Rihanna becoming the face of the women’s training group.

Puma Chief Executive Bjorn Gulden said in a statement that “Rihanna was a natural choice for us,” “Her global profile, her charisma and individuality, her ambition, all these things make her a perfect ambassador for our brand.”

Other Puma celebrity  brand ambassador  includes  Olympic champion sprinter Usain Bolt, Mario Balotelli, golfer Rickie Fowler and fellow soccer stars Sergio Agüero, Cesc Fàbregas, Marco Reus, Radamel Falcao and  Chitrangada Singh,